About Me
I'm a growth-focused strategist who blends creative problem-solving, data-driven insights, and swift execution to deliver impactful results. With a sharp focus on conversion rate optimization, I design and execute hypothesis-driven testing roadmaps and implement A/B testing strategies that amplify website performance and user engagement.
Through detailed analysis and engaging presentations of CRO insights, I consistently identify growth opportunities and optimize every touchpoint in the customer journey. By fine-tuning the conversion funnel, I drive measurable improvements in user experience and business outcomes.
I thrive in cross-functional collaborations, working seamlessly with internal teams and stakeholders to collect valuable inputs for testing. Partnering closely with designers, developers, and product managers, I ensure the user experience is refined and optimized across all stages of the customer lifecycle.
I believe that great design goes beyond just looking pretty and aesthetic. Great design is what drives growth for businesses, empowers people to find and become better versions of themselves and so much more!
Building a Simple-to-navigate Website for Kissflow
The organization that I work at, Kissflow, had grown exponentially from a single product to multi-product SaaS company and it was time that the world knew about its incredible transformation. This case study is the tale of how I solved the issues of site navigation and usability issues. How I helped build an user-friendly website that was intuitive, easy-to-use and aesthetic.
MY PORTFOLIO
Website Areas
If you want to learn more about my work in more detail, don't hesitate to reach out
Amping Up CTA Clicks with Some UX Fixes!
Kissflow HR cloud and Procurement are some of the flagship products under the Kissflow brand. This case study highlights the usability issue we encountered on its feature page and how fixing it helped us improve our CTA clicks.
Amplifying User Signups for Kissflow Project with Blog Optimization
Kissflow Project (our Project Management Software) had its web page launched a year ago. When we started receiving traffic, I began optimization activities for it. This case study talks about how I helped increase our CTA clicks and sign-ups on its blog pages.
